Collect customer feedback from Gong

What is Gong?

Gong uses AI to analyze sales calls and meetings, providing insights to help teams improve their communication strategies and close more deals.

Why should you connect Gong to Cycle: Key benefits

For product teams:

1. Leverage AI to analyze all Gong data and discover actionable product insights.

2. Dig into product feedback based on customer data and create customer voice reports in no time.

3. Write PRDs with deep empathy and prioritize with confidence.

For sales teams:

1. Effortlessly report call insights and feedback to the product team.

2. Automatically receive updates on the status of each feedback item, all without leaving Attio.

This means you can close the feedback loop every time you ship something, making feedback reporting efficient and actionable.

How the Gong integration works

When a team member tags a call in Gong, feedback is sent directly to Cycle. You can choose to send entire call transcripts or specific excerpts, using custom properties to categorize feedback effectively. This integration also pulls in relevant company information from Gong, providing comprehensive context for each feedback item.When a team member tags a call in Gong, feedback is sent directly to Cycle. You can choose to send entire call transcripts or specific excerpts, using custom properties to categorize feedback effectively. This integration also pulls in relevant company information from Gong, providing comprehensive context for each feedback item.

Quick setup

1. Go to Cycle’s settings and select the integrations tab, click "Add new," and choose Gong. 2. Log in to your Gong account and authorize the integration. 3. Configure the settings to specify what feedback to send and how to categorize it. 4. Activate the integration, and Cycle will start importing Gong call data for streamlined feedback management.

Import historical data from Gong to Cycle

Use the feedback dropzone to import historical data from Gong. You can also use our Zapier integration or install our browser extension to highlight text from anywhere on the web and send it straight to your Cycle workspace. For bulk imports, our CS team has scripts to upload your data in bulk. Contact us.