Collect customer feedback from HubSpot and sync customer properties

What is HubSpot?

HubSpot helps you manage marketing, sales, and customer service efforts by centralizing data and automating tasks to improve efficiency and customer engagement.

Why should you connect HubSpot to Cycle: Key benefits

For product teams:

1. Get access to sales notes to find product concerns that lead to lost deals.
2. Slice & dice customer feedback data based on CRM properties such as revenue, deal stage, renewal date, etc.
3. Give sales teams an incentive to submit feedback by closing the loop with them when you ship something related to their requests

For sales & CS teams:‍

1. Easily report product objections to the product team to unlock deals
2. Get automatic status updates when the product team acts on your feedback, without leaving HubSpot or needing to ping someone.
3. Re-engage customers and lost opportunities with every product update

How the HubSpot integration works

Once you install the Hubspot integration, a "Create feedback" button will appear in Hubspot. Use it to send feedback straight to Cycle. You can also setup a template so the sales team brings up feedback in a consistent way and focuses on reporting problems, not solutions.

Cycle will automatically sync your Hubspot customers and create a consolidated profile based on their email or unique id, to avoid duplicates across your other integrations.

Quick setup

1. Go to Cycle’s settings and select the integrations tab, click "Add new," and choose HubSpot.
2. Log in to your HubSpot account, authorize the integration, and select the data you want to sync.
3. Customize the feedback settings to map HubSpot fields to Cycle.
4. Save and activate the integration to start capturing and managing feedback directly from HubSpot.

Import historical data from HubSpot to Cycle

Cycle's graphql API lets you easily import feedback in bulk. If you're migrating from another feedback tool or would like to create multiple feedback items at once, use the createFeedback mutation.