Glossary
User Engagement Metrics
User engagement metrics are measurements used to evaluate how users are interacting with a product or website. These metrics help product managers understand how engaged their users are and identify areas for improvement. Metrics such as bounce rate, time on page, and click-through rate are used to gauge user engagement. For example, imagine you own a bakery and want to measure how engaged your customers are with your website. You would look at metrics like how long they spend on each page, how frequently they click on your menu items, and whether they sign up for your newsletter. These metrics provide insights into how well your website is engaging users and can guide you in making improvements.
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