Cycle glossary

User Acquisition Cost (UAC) is a metric that calculates the cost of acquiring a new user or customer for your product or service. It's essential to understand how much money you're spending on bringing in new users to determine the effectiveness of your marketing efforts and make informed decisions about your budget allocation.

Think of it as going shopping for groceries. UAC is like knowing the total amount you spend on driving to the store, buying the items, and getting back home. It helps you evaluate if your shopping trips are worth the investment or if you need to find ways to optimize your expenses.