Cycle glossary

Total Addressable Market (TAM) represents the entire revenue opportunity available for a product or service within a specific market. It's like that vast ocean of potential customers out there, just waiting to be reached. TAM helps product managers understand the size of their target market and make informed decisions about resource allocation. Imagine you're a fisherman, and your TAM is the number of fish in the sea. Knowing your TAM helps you decide which fishing spot to cast your net and how big of a net to use. So, dive into your TAM and start reeling in those customers!