Cycle glossary

Product positioning is the art of strategically placing your product in the market to appeal to your target customers. It's all about finding a unique position and differentiating yourself from your competitors. Just like in a crowded coffee shop, where each customer has their preference, your product needs to stand out and be the first choice for your target audience. So, imagine your product as that delicious double-shot caramel latte with a unique twist, while your competitors are just regular black coffees. Product positioning helps you attract and retain customers by highlighting the value and benefits of your product.