Cycle glossary

Product Lifecycle Management (PLM) refers to the process of managing a product from its conceptualization to its retirement. It encompasses various stages, including ideation, development, release, and ongoing support. PLM helps product managers track and control the entire lifecycle, ensuring efficient collaboration, seamless communication, and effective decision-making.

Think of PLM as the roadmap that guides a product's journey, from the initial spark of an idea to its ultimate success or failure in the market. It helps teams stay organized, maintain transparency, and make informed decisions at every stage, ultimately maximizing the product's potential.