Cycle glossary

Product Led Growth (PLG) is a business strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention. In other words, the product takes center stage in attracting and retaining customers. PLG companies prioritize delivering a seamless user experience and providing value from the first interaction with the product. This approach allows users to try the product before committing to a purchase, creating a sense of trust and confidence. By putting the product in the spotlight, PLG leverages its value and benefits to drive sustainable growth for the business.