Cycle glossary

In product management, a persona refers to a fictional character that represents a specific user group or segment. These personas are created based on research and data to help product teams understand and empathize with their target users. By personifying the characteristics, needs, and goals of different user types, personas provide valuable insights into user behavior and preferences. They help guide decision-making processes, such as feature prioritization and UX design, by ensuring the product meets the specific needs of the intended users.