Cycle glossary

Market validation is the process of gathering feedback and data from potential customers to validate and confirm that there is a market need for a product or feature. It involves conducting market research, surveys, and interviews to understand customer pain points, preferences, and willingness to pay. Market validation helps product managers make informed decisions about which ideas to pursue and how to prioritize them based on the needs and desires of the target market. It ensures that products are developed with a clear understanding of customer demand, reducing the risk of building something that nobody wants.