Cycle glossary

The Heart Framework is a product management strategy that focuses on customer-centricity and delivering value. It stands for Happiness, Engagement, Adoption, Retention, and Tasks.

Just like the heart is essential for the human body, the Heart Framework is essential for building successful products. It helps product managers prioritize their efforts and make data-driven decisions. By understanding and catering to the needs of customers, addressing their pain points, and ensuring their satisfaction, the Heart Framework helps improve customer happiness, engagement, adoption, and retention. It also guides product managers in identifying and completing the most important tasks that will drive product success.