Cycle glossary

Go To Market (GTM) Strategy is a plan that outlines how a company will introduce and sell its product to customers. It involves identifying target customers, understanding their needs, and determining the best way to reach and engage them. A GTM strategy takes into account factors like pricing, distribution, and promotional activities. It's like planning a road trip where you decide which places to visit, how to get there, what to pack, and how to make the trip enjoyable for everyone. In product management, a GTM strategy ensures that your product successfully enters the market and generates sales.