Cycle glossary

Design Thinking is a problem-solving approach that focuses on understanding user needs and finding innovative solutions. It involves a iterative process of empathizing, defining, ideating, prototyping, and testing. Think of it as a toolkit that product managers use to tackle complex problems and create user-centric experiences. It's like being a detective, trying to uncover the root causes of user frustrations and then brainstorming creative ways to address them. With Design Thinking, product managers can come up with solutions that truly resonate with their target audience, ultimately driving satisfaction and loyalty.