Cycle glossary

A design concept is the overarching idea or theme that guides the development of a product's design. It is the big picture vision that sets the direction and influences all aspects of the design process. Just like an architect creates blueprints before building a house, a product designer uses a design concept to outline the key elements and principles that will shape the final product. Think of it as the foundation upon which the entire design is built. It helps the team stay focused and ensures that every design decision aligns with the overall vision.