Cycle glossary

Customer segmentation is a strategy used in product management to divide a company's target audience into different groups based on similar characteristics and behaviors. By understanding these groups, product managers can create customized experiences and offerings that cater to each segment's specific needs and preferences.

For example, let's say you're developing a food delivery app. Through customer segmentation, you might identify two main groups: busy professionals who value convenience and families looking for healthy meal options. This would allow you to tailor your app's features and marketing messages to each segment, increasing customer satisfaction and engagement.