Cycle glossary

A Customer Advisory Board is a group of selected customers who provide feedback, insights, and guidance to a company's product management team. It's like having your own personal group of advisors who understand your product and can help shape its future direction. They can help you identify new market opportunities, uncover customer pain points, and provide valuable input on product features and enhancements. By actively involving customers in the decision-making process, companies can build stronger relationships, improve customer satisfaction, and create products that truly meet their customers' needs.