Cycle glossary

Conversion Funnel Analysis is the process of analyzing the steps that users take on your website or app in order to complete a desired action, such as making a purchase or signing up for a service. It helps you understand where users drop off in the conversion process and identify areas for improvement. Think of it like a funnel that represents the user journey, starting from the initial visit to the final conversion. By analyzing each step of the funnel, you can optimize your product and marketing strategies to increase conversions.