Cycle glossary

Competitive Intelligence refers to the process of gathering and analyzing information about your competitors in order to gain insights and make informed decisions. It involves monitoring their products, pricing, marketing strategies, and customer feedback to understand how they are positioned in the market and what their strengths and weaknesses are.

Imagine you're playing a game of chess. Competitive intelligence is like studying your opponent's moves, analyzing their strategies, and identifying their weaknesses to plan your next move. It helps you stay ahead of the competition and make better product decisions that give you a competitive edge.