Cycle glossary

In the world of product management, channels of distribution refer to the various ways in which a product can reach its customers. Just like a tree has branches that lead to different places, a product can have multiple channels that help it reach different customers.

For example, if your product is a software tool, your channels of distribution could include selling directly through your website, partnering with other software companies, or even using app stores. Each channel serves as a pathway for your product to reach its intended audience and generate sales.